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Why Is On-Page SEO Important?

Google regularly updates its algorithm, improving its ability to understand both user intent and overall user experience once a user lands on a page.

Additionally, Google prioritizes user experience so it’s key to consider on-page SEO practices in your overall strategy.

A well-optimized page also helps Google understand what the content is about, which helps it organize and rank your page. Essentially, you’re helping Google do its job better.

According to Google“the most basic signal that information is relevant is when content contains the same keywords as your search query.” 

There’s a fine line, though. You don’t want to stuff keywords or ignore content quality. However, Google is still taking the basics into account when ranking pages.

Basic SEO:

  1. Keywords: Using your main target keyword in the first paragraph lets you make your purpose and topic clear from the beginning—for both your readers and search engines. Remember, the search engine algorithm looks for keywords and terms that provide clues about your content and the type of information it contains. 
  2. Use H1 and H2 Tags for Titles and Subtitles: These tags signal to Google that your content has a hierarchy—in other words, it makes the content outline clear for the algorithm so that it understands how you’ve organized your text. The header and subheadings also provide key hints about the material included in the paragraphs that follow the heading, making it easier for the search engine to register the important information about your material.
  3. Implementing internal (or inbound) links also allows Google bot to crawl your site more easily. Be sure that every page on your site is linked to from at least one (or a few) different pages. Otherwise, it will be considered an orphaned page.
  4. Optimize URLs: The URL structure of your web-page also provides valuable SEO benefits. Specifically, when you create a URL that includes important keywords, it becomes more obvious the topic that this particular page will cover. Both search engines and users should easily be able to determine the topic of a page based on the URL. Be sure your URLs are clear and to the point, though. Keep it brief and avoid stop words. *E-commerce product urls fall under advanced SEO.
  5. Optimize Title Tags and Meta Descriptions : A title tag appears within the search engine result below the URL but above the meta description.  The title tag is a ranking factor and also provides users looking at the results page with information about the content of your page. These users look to the title tag to determine if your content will align with their search query. Therefore, a strong title tag that contains important keywords can encourage more clicks and traffic. Meta descriptions, on the other hand, don’t contribute to rankings. They can contribute to positive user experience and higher click-through-rate (CTR), though.  Even though Google rewrites meta descriptions, it’s still important to write them for each web page. Google rewrites meta descriptions for many reasons, including updating them to match search intent. So even though it can be frustrating to see your meta rewritten on the SERPs, it’s usually for the best!
  6. Add and Optimize Images: The reality is that users are probably less likely to engage with a long wall of pure text. This is where images come in. Focus on adding images that elevate your content. Bonus points if you create your own graphics that you can share on social media. You should also
  7. Optimize images.Making sure they load quickly by using strategies such as reducing the file size and implementing lazy loading. Creating descriptive alt tags that tell the search engine what the image is so that Google can see the image as a valuable piece of content on your site. The alt txt also assists visually impaired people using the site, ensuring they can fully appreciate your content. Selecting titles and file names for your images that reflect the image and keywords you want to incorporate into the content.
  8. Content Related: Using clear headlines that indicate the topic of each section of your content to improve readability. Making bullets and lists to ensure that the material is easier to scan. Incorporating images and video into your content. Creating relevant calls-to-action (CTAs) that encourage users to click and access related content
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